he joined post full-time in 1960 and in 1976 was named the facility manager in battle creek, michigan. so 25 years has gone by in the blink of an eye. that's how epic the story. 25 years, nothing yet. [ laughter ] verne wanted to create a product that combines cereals from one of post's facilities where in 1986, so ten more years have gone by, where we manufactured c.w. post, toasties, grape nuts flakes and sugar flakes. he wondered if by combining these different cereals he could create a new product, one that would outsell all of the others. we have all had this dream. [ laughter ] combine enough cereals and make a super cereal. we don't have the resources that vernon has. >> you need bowls and the cereal. >> yeah. he's working at the factory with four cereals, he gets the courage over the course of 35 years -- [ laughter ] this story has a happy ending. i don't mean to suggest -- one saturday afternoon, verne asked his 18-year-old daughter, kimberly, so again, life has gone by in this story. again, it's epic, to help him mix different cereal mixtures. they began to sample the combi